CLIENTS :
IDEO
ESPN the Magazine
PillPack
MIT
kyu
Nike
+ more
Sophy brings together her skills in graphic design, art direction, conceptual thinking, and craft. Her notebooks are full of tangible, personal exploration—pen-and-ink illustration, watercolors, and photography. Ultimately, her poetic investigations find their way into refined typography and visual communications of all kinds.
Sophy has worked in industries ranging from pharmaceutical to food services, financial to non-profit, focusing on visual identity to create powerful narratives. For some clients, she has used watercolors to enhance the packaging of their products; for others, she has relied on bold graphics to capture users’ attention. She brings versatility and a perceptive eye to the design needs of every client.
Before coming to IDEO, she worked for Weiden + Kennedy creating graphics for a broad range of industries, including Nike, Target and Heineken. As a senior designer for ESPN magazine, she created bold, harmonious infographics enhanced by photographs and typography. Sophy has also had in-house experience in fashion industries: the Polo.com division of Ralph Lauren and Kate Spade.